What's With Our 1950s Website Theme?
Before the internet, small businesses relied on the morning newspaper and yellow pages to advertise. Today, life moves faster--and customers are everywhere. Having a fast, attractive, intuitive website is essential. But there's still room for offering old-fashioned, 1950s and 60s values like caring, personal attention and trusted, neighborly service.
May 29, 2025 • 7 min read
Our Promise: Smart Website Solutions with Old-Fashioned Customer Service
At Joe Web site design, every project starts with one simple question: What would our clients' customers want and expect from this website? We put ourselves in the shoes of the end user--real people looking for products or services from local small businesses. Understanding their needs helps us design websites that aren't just visually appealing but genuinely useful, easy to navigate, and conversion-focused.
That same mindset led us to adopt a 1950s-inspired theme for our own site. This theme isn't just about aesthetics; it embodies the very values we believe are crucial for small business success online, values we ourselves would look for in a web design partner.
Helping Small Businesses Thrive Online...
That's Our Bread & Butter!
Let's discuss your website needs: 828-551-9761
The "Old Time" Values We Stand For
1. A Proven Track Record of Helping Small Businesses Succeed Online
Before anything else, we would want to know: Can this company actually help us grow? At Joe Web site design, we don't just build good-looking websites, we create digital tools that attract new customers, engage returning ones, and support real-world business goals like increased calls, visits, and sales. With a 30-year track record, we've helped all sorts of local small businesses thrive online, from boosting lead generation for service providers to enabling local shops to expand their reach.
2. Simplicity, Security, and Low Maintenance Solutions
Most small business owners don't have time to mess around with complex dashboards or steep learning curves. That's why we avoid bloated platforms and confusing systems. Many of our clients come to us after struggling with DIY site builders like Wix or GoDaddy, or trying to maintain a WordPress site that's more hassle than it's worth. We build secure, fast-loading websites that are easy for you to use and even easier to update--with us just a call away if you need help.
3. People You Can Talk To
The internet can feel cold and impersonal. But we're different. We're not a big agency with ticketing systems or offshore call centers. We're two locals, Randy and Alice, who enjoy getting to know the people we work with. We believe business relationships should feel more like partnerships. That means listening carefully, offering honest advice, and being available when you need us. Just like businesses used to do.
4. Real Value, Not Just a Low Price
We understand budget constraints. For those prioritizing the absolute lowest upfront cost, a DIY solution might be available. However, if you care about results--like better visibility on Google, faster page loads, and a site that reflects the quality of your business--you'll want a custom site, built specifically for your needs. Our goal is to offer real value, not just a cheap price tag. We design websites that work harder than they cost.
Why the 1950s Theme Resonates with Us
The 1950s were a time when service was personal, businesses were part of the community, and trust was earned face-to-face. We hear it all the time from our clients: "I couldn't live without the internet. But, sometimes, I wish we could go back to when I could just pick up the phone and talk with a real person." (In fact, that sentiment is so common that a word has been coined for it: "newstalgia"--blending the conveniences of today with the simplicity and comforts of the past.)
Our motto--"Smart website solutions. Old-fashioned, neighborly service."--is more than a tagline. It reflects how we do business. We work with local Asheville-area businesses because we believe in meeting with you, seeing your space, understanding your challenges, and then drawing upon the latest programming capabilities to build something that works for your unique goals.
When we look back at our favorite projects--the ones that turned out the best and were the most fun to work on--they were almost always local partnerships. There's something special about being able to meet face-to-face or have a quick phone chat with someone who really knows your business and your community.
We hope our vintage-inspired site gives you a feel for our values: dependable service, clear communication, and a genuine interest in your success.
Ready to Get Started?
Schedule a Free Call with Our SEO Expert: 828-551-9761
Are We the Right Fit for You?
If you're a small business owner who:
- Doesn't have the time, staff, or desire to manage your website yourself
- Needs a web presence that does more than just exist, but is secure, ranks well in the search engines, and actually works for your business
- Wants to work with a local team who puts people before platforms
Then we'd love to hear from you.
We're a small, local, two-person agency with deep roots in Western North Carolina. We've spent decades helping small businesses grow online, and we'd be honored to help you do the same.
Call us today for a free consultation:
828-515-9761
Randy and Alice
Joe Web Site Design
Asheville, NC
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