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How to Get a Facebook Vanity URL

closeup of vanity license plate

When creating a Facebook business page, claiming your username is one of the most important decisions. Having a custom or vanity username allows you to tell friends and customers to follow you at an address like rather than something like

Since having a memorable username is such a big deal, it's unfortunate that Facebook's username request field is so awfully difficult to find!

Here are the steps for getting your custom, vanity username address on Facebook as of June 2024.

Click any of the screen snapshots to expand.

Step 1. Click your account picture in the upper right corner. A menu will appear. Click on Settings and Privacy.

Step 2. Click on Settings.

Step 3. In the left column, click on Page Setup.

Step 4. At the end of the Name row, click on View.

Step 5. At the end of the Username row, click Edit.

Step 6. Facebook will let you know if your desired username is available or if someone has already grabbed it. (No confirmation is seen here because we already have claimed our username.)

When deciding on a username, keep these tips in mind:

Tips for changing your vanity username on Facebook:

  • You must be an admin to create or change the username for a Page.
  • You can have only one username for your Page or profile, and you can't have a username that is already being used.
  • Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods ("."). They can't contain generic terms or domain extensions (e.g., .com, .net), including country extensions (e.g., .ie, .de, .ca) .
  • Usernames must be at least 5 characters long.
  • Periods (".") and capitalization can't be used to differentiate usernames. For example, johnsmith55, John.Smith55, and john.smith.55 are all considered the same username.
  • Usernames shouldn't impersonate someone else.
  • A Page's username can also be removed because of inactivity.
  • You can change your Page's username only once. If the username you want isn't taken and you haven't changed your Page's username already, you may be able to change it.
  • Though this is off-topic for a USERNAME post, it deserves mentioning. When typing the NAME, ADDRESS, and PHONE fields for your Facebook business, be sure to complete these fields exactly as you have them on your website and other social media properties. These are referred to as NAP in search engine optimization, and Google expects them to be identical in all instances.

Ready to get the most from your social media marketing and skyrocket your website traffic?

Contact Joe Web Design in Asheville today for a free consultation! Call us at 828-551-9761.

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