How to get the most from your Joe Web site design and hosting.
We enter this <meta description> in your web page's code. (Visitors to your site never see this description, but many search engines consider it when ranking your site. It also often appears on the first line behind your site's name in search engine listings.)
For example, the meta description for Joe Web reads:
"JoeWeb.com designs, hosts and promotes small-business web pages - all for one discounted price. Click now for details."
As with your site's <meta description>, these <meta keywords> are entered in the code behind your page.
Again, as an example, Joe Web's keywords are:
"discount web design, discount web hosting, web site designers, low cost web site design, web page designers, Omaha, Nebraska, Asheville, North Carolina "
If you have existing brochures, ads or articles about your products or company, these can be used by our designers to write the best body copy for your web page.
If you choose to write your own body copy, be sure to write it from a customer's perspective -- loaded with your keyword benefits. And to rank highly with search engines, it is important that these keywords appear very early in the text and are mentioned 5 or 6 times throughout. While factors such as "reliable, experienced, trustworthy, etc." may be important to clients, they are "throw away benefits" as far as search engines are concerned. Therefore, be sure to also include keyword benefits that are specific to your products or services.
Other items we would like to include -- to make your web page the most useful are: your hours of operation; the forms of payment you accept; your phone, fax and cellular numbers; years of experience; any awards you've won or associations you belong to; etc.
These should be of photos of items that will interest visitors and may help give them the to confidence to do business with you.
A web site is the quickest way for both current and potential customers to learn more about what your company offers. (And your site will be working all day, every day - long after your staff has gone home.)
By directing customers to your web page, you can communicate much more information, for a lot less money than other marketing methods alone.
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For example: a nutritional supplements dealer may visit message boards or chat rooms discussing chronic fatigue or weight loss. He/she can mention they have a product that addresses this issue and direct readers there for more information and instructions on how to order.
Make sure everyone knows that, with your web page, you are now easier to contact and do business with.
When customers know your page is a timely source for company information, they are more likely to bookmark the site and visit it frequently.
Updates are billed at the discounted rate of $60/hour.